Corporate identity uses logo, color, fonts and other graphical elements to speak of the messages and values that are core to a brand. A brand must convey solutions to customers while providing the necessary trust, credibility and motivation to convert prospects. Quality remains an important element. Brand identity is the combination of all the elements a company creates and projects in order to represent an image and to entice a feeling when people interact. It’s the process of shaping and molding the impact your products and services leave on a customer.